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These internecine struggles happen in every industry, and the watchmaking world is no exception. Apparently this group will

Based in Avenches, the purpose of this alliance is not marketing, but to “perpetuate manual know-how and creative work” according to Mr. Dufour.

The alliance will be inspired in particular by the philosophy of the guild and the exchange of knowledge. Each founding member will keep his independence. To finance its objectives, they will sell particular models of each one of its member products specially for Time Aeon.

They will also feature Charlize Theron in a very poor movie alongside an addled Frances McDormand.

New Independent Watch Association Formed – Time Aeon [TimeZone]

ByJohn Biggs

John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.

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