I was on a short flight the othe day and picked up Southwest’s Spirit magazine. The September 2005 issue features USC quarterback Matt Leinart on the cover and short piece in the Style section called Wrist Watching. This one page round up mentions what we’ve known for some time now, that “watches are no longer a singular piece designed to be worn day in and day out, year after year. They are accessories to be bought and changed often, depending on your mood.” The article contains pictures of several watches, some we might question, including a $275 Emporio Armani piece, a $2,490 Concord Saratoga, a $85 EOS Speedway, a $4,300 Tutima F2 Power Reserve Limited Edition Chronograph, a $1,150 Movado Museum Automatic Cushion, and the $486 G Unit MP3 Watch.
What’s weird is that the article attributes the watch craze. After pointing out that watches can be changed depending on your mood, the piece states “leave it to Hollywood to be at the forefront of this trend. Sly Stallone and Arnold Schwarzenegger have been collectors for years.” Now, you know, and I know, and the Paneristi damn sure know, exactly what Sly and Arnold have been collecting for years, but why doesn’t the article state the name?