Parmigiani Fleurier is well known for unique complications – the extending and retracting hands on the Ovale being one example. In 2004 to celebrate their partnership with Bugatti, Parmigiani released the Bugatti Collection. These watches were something you’d expect out of an Urwerk or an MB&F, but were a bit off the beaten path for Parmigiani. Nonetheless, the collection has found success and continues to be offered to this day. The Bugatti Type 390 was designed to reflect the organic lines of Bugatti’s Chiron supercar released in 2016.

The movement of the Parmigiani Bugatti Type 390 is cylindrical. In other words, the twin barrels and gear train are all stacked horizontally along the top of the watch while a worm gear transmits power to the hands on the face of the dial below. While not totally unique, it’s interesting nonetheless.

To commemorate Bugatti’s release of the Bugatti Chiron Sport at the 2018 Geneva International Motor Show, Parmigiani is offering a customization program for the Bugatti Type 390. Clients will be able to select the material of the case and buckle, along with the type of leather strap and its stitching, the indices and hands, case side decorations, and finally the color of the sapphire crystals enclosing the movement. Pricing was not announced.

Technical Specs

  • MOVEMENT – PF390
    • Manual wind
    • Power Reserve: 80 Hours
    • Frequency: 28,800 vph
    • Functions: Hours, Minutes, 60-Second Flying Tourbillon, Power Reserve
  • CASE
    • Size: 42.7mm x 57.7mm
    • 12 Degree Articulated Case
    • Thickness: 18.4mm
    • Material: White Gold and Black Carbon
    • Finish: Polished And Satin Finishing
    • Crystal: 4 AR-Coated Sapphires, Magnifier on Tourbillon Cage
    • Water Resistance: 30 meters


By Eric Boucher

Up until recently I was a prolific collector of watches of all shapes and sizes, and an obsessive reader of all the major watch blogs and forums. Now, I’m sure much to the regret of John, Patrick, Victor, and the rest of the contributors here on WWR, I have the privilege of writing my own reviews for other watch geeks to read. Hope you enjoy what I have to say, and if you don't, that's perfectly ok too! You can also find me on Instagram at @ranchracer.

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