My buddy Scott had a Storm watch for teaching. Instead of glancing at his watch while he was at the lectern he would wear an earlier model of the Storm and check the time only when absolutely necessary because the central iris closes when you’re not checking the time.

This new model, which costs about $180 has updated styling and seems to mimic the Hublot Big Bang without that whole “this costs $100,000 for no reason” thing.

via BBG


  1. Well that’s pretty cool. My father in law left his multi million dollar paying job in the 70’s to chase his dream of his “Perfect Sun Tan” watch invention. Apparently it told you the exact time to flip over and get the “perfect” tan. The idea is better if there’s a bong around.

  2. Storm is one of the more innovative watch designers out there. I bought a Chronologic from them back in 2000 or so, and it still looks fresh; in fact if I hadn’t broken the bracelet with my fiddling (it had little rubber pieces between the links and I broke one of them; I haven’t been able to find a suitable replacement strap or bracelet because the watch is so thick), I’d probably still wear it occasionally. I hope they’ve updated the quality of their movements, though: it’s impossible to get my Storm’s chrono hands to zero properly – it either goes too far plus or too far minus when I try to get it right. It still runs within a few seconds a year, though, so that has to count for something.

    If you want something stylish but don’t want to break the bank, you’d do well with a Storm. The Chrono Terrain, Castel, Hydron, Mk V, Elexo, and Kimya (the latter for the ladies) are all really interesting watches.

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