Ok. So they’re exporting $4.34 billion in watches. I would say 5% of those are the $10K-$40K range and 1% are the JLC Monsters in the $40K+ range. The real Sultan of Burundi watches. So what rarities are really moving out the door? $4K Rolexen and $1-9K everybody else including Omega, Panerai, etc.

Ladies and gentlemen… when we buy expensive watches, we are buying something as mass-produced as an iPod. I agree that even the iPods are elegant and beautiful, but I’m wondering how many of us are buying as an investment? Generally, I would rethink that strategy.

The Federation of the Swiss Watch Industry (FH) announced that the value of Swiss watches exported for the first six months of this year topped $4.34 billion, rising 11 percent over the same period last year and exceeding forecasts.

Finished watches constituted the bulk of that growth, FH reports. The value of finished Swiss watch exports reached $3.95 billion for the six-month period, growing 12.3 percent compared to the same period in 2004.

Check out the article here.

ByJohn Biggs

John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.

Leave a Reply