Remember that dumb watch for dumb people? The creator, Dave Portnoy, stole most of the text from Omega’s website. Reporter Ashlee Vance found the goods:

I get it: you want to pay your copywriters as little as possible to get maximum SEO juice. But to literally steal from a major watch brand – Omega, no less – is dumber than you can imagine. You can see the original Omega content here.

Best of all? Someone else discovered that the $2,499 watch Portnoy is selling is allegedly worth $42. While this might be low-balling things a bit, the movement is worth about $150 and the cases aren’t much more so, like many watch brands, the price is far outstripping the value.

UPDATE – Portnoy responded to the above allegations.

ByJohn Biggs

John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.

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