This watch is so retro-gasmic it’s amazing. It has an LCD read out along with a clever little crown on the side to set the time. Interestingly, BWC launched this model in 1973, just a few months after the Hamilton Pulsar hit the swingers clubs of the 1970s and, even though the Pulsar used a far inferior LCD technology that told the time when you pressed a button, the BWC was an absolute failure.
This story defined the Swiss watchmaking industry for years until they finally figured out that a certain subset of rich nerd wants mechanical watches of quality. Thus a billion dollar industry was born.
ByJohn Biggs
John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.
