Rolex HQ. Image Credit: Falcon Photography / Flickr

The three amigos of The HourTime Show are back this week! On the docket: How many watches you need to be a true “watchhead” and what, exactly, is watch journalism, anyway.

This week, the gang goes in-depth on some watch industry inside baseball discussing Hodinkee’s acquisition of used watch retailer Crown & Caliber and what this says about watch journalism here in 2021. Rise and grind.

We also talk at length about Rolex wanting to wrest control of the “milsub” trademark from an independent watch brand in Florida. Why would Rolex want such a thing? Victor has thoughts.

As always, thanks for listening and be sure to check out and @wristwatchreview on Instagram for more fun watch content. Thank you!

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