Earlier this week, we brought you word of a charity raffle going on for some very nice watches, albeit ones on the more affordable end of the spectrum. What if you have a lot more disposable income kicking around? Well, my deep-pocketed friends, there’s something new that kicked off that may be of interest to you – the Parmigiani Helping Heroes Program.

The program is actually two different things in one. First off is the direct charity aspect. For this, what you do is you reach out to your local Parmigiani AD, and they’ll let you know which local organization(s) they’re supporting, and which watches are eligible. For example, they might tell you the Parmigiani Tonda 1950 Meteorite is one on the list.

You’ll take that information, and go and donate to the organization that the AD had chosen to support. Once you’ve made the donation – and have your receipt – you’ll submit the proof of that donation to the retailer. If what you’ve donated meets or exceeds the retail price of the watch you’re interested in, voila, you have yourself a watch (and if it’s less, you’ve got a credit towards a watch). This part of the program is running until the end of the month, April 30th.

The second part of the Parmigiani Helping Heroes Program reflects the shift to so much being online (and folks working from home). Your favorite local retailer may not actually be open at their storefront, so Parmigiani has shifted things online so they can handle the logistics and fulfillment. What you get to do – if you buy via ecommerce – is designate which retailer it is that gets the credit for that sale. Along with that, it sounds like you may be getting a complimentary strap with your purchase, and free maintenance at the 3- and 6-year marks.

It’s an interesting approach, and I’ll be curious to see how it does, given so many folks are tightening up budgets at the moment. Then again, if you could afford a luxury watch prior to all of this, well, you’re probably doing ok now as well. So, why not help out a local charity as well? For more details, or to buy online, just head on over to parmigianiamericas.com

By Patrick Kansa

A big data developer and leader with a penchant for gadgets, books, watches and beverages. You can find my work on WristWatchReview, Knapsack.News, and Slushpile. If you're on Twitter and/or Instagram, you'll find me there as @PatrickWatches.