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The Watch Zen Koan


Some prose poetry about watches… read it if you dare.

Sure, if you want a traditional basic watch, you can easily find many, at any price range you want. So my point isn’t that these are going away—of course they aren’t. But the stuff that makes the news, the stuff that gets the attention and the ad space and the buzz—in short, the stuff that seems to be swaggering through the world of horology with shoulders as broad as a linebacker and a voice as loud as a rock band in full cry, shouldering everything else into the corners—seems to be stuff designed with little purpose in mind other than to holler, as loudly as possible, “look at MEEEEEE!!!”.

Long and Rambling [WatchRap]

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