This needs no introduction. Excellent work by Velociphile on how to buy a watch.

1. Know your target. Know the bottom line cheapest price in your country, and rest of world from greys (and then take off 10%).
2. Persistence -Agree with all the dealer’s points whining about shop rent, “last one available” nonsense or a “special price for today” – whatever. Just nod sagely, but don’t budge from your view; preferably based on well researched facts from ‘1’.
3. Pitch several dealers against each other if possible.
4. Patience. Say less, do not fill silences in the conversation. The fact that you haven’t walked away signals you are still interested.

Check it out here.

ByJohn Biggs

John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.

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