Home Watch Types Automatic Virata vrooms into our lives with a racing-inspired look, nice price

Virata vrooms into our lives with a racing-inspired look, nice price


Virata, the little watch company from Ohio, just sent me a prototype of their latest piece and I have to say I’m impressed. When I first wrote about the pieces I had just spoken to their creator, a dude named Patrick Wacks from Canton, Ohio. Wacks was inspired by Formula 1 racers and decided to test his engineering mettle by becoming a watchmaker. He succeeded.

The piece runs an automatic Miyota movement and is surprisingly beefy. The entire case looks a little like a car speed gauge and a little like a cool gas cap. The band is handsome and wearable and you can see the automatic movement through the exhibition case.

Given that this is Patrick’s first watch and it’s not even on sale yet I’m very impressed. The fact was able to build a unique case and face and source an automatic movement for a simple prototype (not to mention include a cool box) it’s clear this guy is going places. You can sign up for updates on the watch here and he plans to open pre-orders on May 1.

The watches will range from $545 to $609 and come in multiple colors. He’s selling limited editions of the first pieces and I suspect they will sell out pretty quickly. I think with the right story – the Formula 1 angle is a bit played out – and the right marketing Patrick has a real chance to open a boutique brand that explodes (gently) out of American’s heartland. Good stuff.

Thank you for reading this WristWatchReview post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

WristWatchReview is one of the few remaining truly independent watch news outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent watch sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis. We don't play the games the other sites play and we've paid for it when it comes to ad revenue.

We would love for you to support us on Patreon and every little bit helps. Thank you.

–The WWR Team

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.