If you’ve ever wondered where the middle- to low-end of the watch world came from, here you go. Most “brand name” watches like Calvin Klein, Burberry, and the like come from Chinese OEMs who, for the most part, run their companies as well or better than Swiss manufacturers.
For example, I got this email today offering me OEM services from a company in Shenzhen, China, the heart of world manufacturing. Shenzhen is where they make almost all Apple products as well as huge range of precision equipment.
Why am I mentioning this? Because China is a very real threat to Swiss hegemony. The average frou-frou watch retailer would tsk tsk that suggestion, but remember: people manufacture watches and people are people wherever they are. Do Chinese manufacturers cut corners and create absolute abortions sometimes? Yes, they do. But can they build the pyramidal base of the watch market by producing acceptable timepieces for the average person? Absolutely.
Switzerland would do well to heed this simple warning: they’ve been burned by ignoring the East once before, during the quartz crisis. Take China seriously. There are no second chances.
Thank you for reading this WristWatchReview post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
WristWatchReview is one of the few remaining truly independent watch news outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent watch sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis. We don't play the games the other sites play and we've paid for it when it comes to ad revenue.
We would love for you to support us on Patreon and every little bit helps. Thank you.
–The WWR Team