You’re one of our best-dressed, handsome readers. You have strong opinions about what looks good, what doesn’t, and what you’ll wear. You look like a million bucks, even if your watch doesn’t cost a million. We’re making a watch for you.

We’ve developed our watch tastes for the past 18 years (WWR, founded 2004), and have kept up telling you when something’s good, or not. Now we’re making a watch, and need you to tell us you’re on board for one.

What we’re making

Our first watch isn’t a simple 3-hander. Instead, we’re going big, and making a mechanical chronograph. In the old days, your etiquette manual would say, “As to your watch, the plainer the better – save your chunky chronometer with the push buttons and dials for your weekend sporting activities!”

I personally believe this is incorrect. A chronograph can be an everyday watch, and even fit the most dressy of occasions. It’s not just for the day on the yacht, or hot laps on track days.

This is a mockup, in the case we’ll use

What we’re making is an ST19-based 41mm chronograph. The hands will be stick hands. It should look equally at home on leather or fabric straps. The tachymetre scale is going to be flat, not angled, for greater readability.

Why us?

I have designed over 30 different dials for watches, ranging from one-off mod projects to small production runs for groups. One of the things I’m deeply focused on when making a dial is the typography. If the fonts aren’t right, it makes my eye twitch.

What we need from you

Interest. We need 25-30 of you to be interested in a watch at about $450 USD. We’re not using this as a money-making exercise, there’s not a lot of profit built in to that number. This is about trying to prove we can make a WWR watch, making an interesting mechanical one with good looks for our best readers. This doesn’t happen without you.

Feedback. I drew this dial. I think it’s good. I agree it’s kind of monochromatic, and lacks racer colors, yacht-timing minute features, or alternative scales like telemeter, pulsations, asthomometer, and so on. The radial subdials are a feature that have been used on other famed watches, like the Alaska III Speedmaster, but are less cramped here. Let me know what you think, and if you’re in – let’s make a chrono!

By Victor Marks

sometimes described as "The best bang since the Big One."

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