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As of late yesterday a deal was struck for a JV between Swatch Group and Tiffany for the world’s largest watch company to manufacture, market and distribute the watches by one of the world’s premier luxury brands.

Oligarchs rejoice!

ByJohn Biggs

John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.

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