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LIV Watches

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LIV watches is back on Kickstarter with their send watch, a three hand automatic, the LIV Genesis X1. Their first watch was a Swiss made quartz chronograph. The new watch has a strong visual tie to the first, with a very similar looking sandwich dial, red ringed crown and oversized bezel. LIV did a great job on marketing the watch before it was released, catapulting them beyond the initial funding threshold immediately on launch (they are sitting on nearly $250K in pledges as of this writing). For all you future watch builders out there, take note of how important thus pre-release advertising is.