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Aether

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Are we officially in the dog days of summer with the start of August? Where did the summer go? Regardless, we are at a weekend, and that means we have our Saturday post, Watching the Web, where we look in on watch related posts on other sites, and take a look back at our own most popular recent posts. This week, Slate (a news site) ran an article on the surprising watch it thinks will revolutionize the Swiss Watch Industry, Worn & Wound’s looked at the Seiko X Nano Universe collection, and ABTW’s featured a write up of the Rpaige Crash of 29. From our own pages, the Orient Mako, Redux & Co Courg, and the Æther Watch Co. AE01 were all top reads.

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Prior to be contacted for this review, I was blissfully unaware of Æther Watch Co., which is surprising, given the level of quality that I saw in my time with the watch they sent over. Hailing from Phoenix, AZ, Æther Watch Co. started up shop in 2012, designing watches here in the USA, with assembly happening in Pforzheim, Germany. While they only have two models currently on offer (and one is a limited edition), what they have created for their entry-level piece is certainly an excellent first outing. Without further ado, let’s dig in to the Æther Watch Co. Æ01.