I do not like quartz watches. Let’s get that straight. But I like this one.

This is the Maurice Lacroix Aikon #Tide (or #tide) and it’s a fascinating little piece. It’s a $750 Swiss quartz that comes inside a reusable coffee (or Mai-Tai) cup and it’s made almost entirely out of recycled ocean plastic. It’s not the prettiest watch you’ll own nor is it the most complex but it is a luxury piece that definitely does some good.