Private equity firm CVC Capital Partners is set to acquire an 80 percent stake in Breitling SA, one of the world’s last family-owned Swiss watch companies. Théodore Schneider, the current majority owner of Breitling, will reinvest in the company, taking the remaining 20 percent.
As I’ve said before: the industry is in dire straits. This could be a friendly game of pass the hat on Breiling’s part but what it sounds like is CVC is going to do is try to streamline and “fix” the company. How well an equity firm can do that for a historically beloved but vaguely unpopular watch company is the $870 billion question.
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