For a couple of reasons, actually.  First off is the name of this watch  – the “i’m Color”.  i’m is apparently the name of the company, and then the model is Color.  So, not that difficult to grasp, but still needlessly confusing.  For the second reason, you’ll need to read on…

The main purpose in life for this watch seems to be to link itself to your phone via bluetooth, showing incoming calls, text messages, outbound dialing, and so on.  Past that, you’ve got a 1.55″ square case that’s topped with a curved sapphire crystal (I’m assuming the curve is to match the case, and not some doming) which also doubles as a touch screen.  Rounding out the specs we have the weight (70 grams), silicone band colors (green, white, blue, yellow, pink, red and black), and the price (just a hair under $350).

And that price, right there, stopped me.  For something that looks so much like an ipod nano to be more than double the price of the largest (by storage capacity) iDevice (16 GB at $149) is just astounding.  Sure, the nano doesn’t have the bluetooth lashup to your phone, but I’m fairly unconvinced at this point as to the utility of such a feature.

Sure, the watch might be able to play music – but I can’t tell you that, as the product page really doesn’t have much in the way of a feature list.  In the end, I really don’t see why you’d want to buy this watch, unless you like the style of the ipod Nano, but can’t stand Apple.  If that’s you, then you’re in luck.  For everyone else?  This seems like a new company that we might keep an eye on, but I can’t recommend you get one of their watches.

By Patrick Kansa

A big data developer and leader with a penchant for gadgets, books, watches and beverages. You can find my work on WristWatchReview, Knapsack.News, and Slushpile. If you're on Twitter and/or Instagram, you'll find me there as @PatrickWatches.

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