The Artya “Self Defense” Buckle

March 25, 2014 . by John Biggs

Posted, as it were, without comment.



The Party Don’t Start ‘Til Casio Hires Ke$ha To Half-Heartedly Design A Baby-G

September 21, 2011 . by John Biggs

Ariel got some hot video of Ke$shaha talking about her sexy new Baby-G line! They come in red, white, and blue! And animal print! She wants Dave Grohl to wear her watch! Also Obama! What a great spokesperson!



Omega’s Marketing: Goofy With A Side Of WTF

September 19, 2011 . by John Biggs

Watch that video: excellent stuff, right? Everyone loves sharks and watches and dudes in wetsuits. You figure “OK, this is a watch ad, maybe it’s a bit of adventure, some deep sea diving, fine. I’ll watch.” Then you realize it’s some dude in a cage feeding a shark. The last time I cared about that…



Hublot Opens South Korean Boutique, I Don’t Care

August 23, 2011 . by John Biggs

Some dude, some lady, and some other dude cut some ribbon. This, sadly, is what amounts to news to most watch companies. Don’t get me wrong: I love Hublot. When/if I’m rich I’ll buy a Big Bang. But look at that: Usain Bolt cutting a ribbon with two other people. That’s not news, that’s some…



I’m Really Sad This Exists: Muff Diver Watches

August 22, 2011 . by John Biggs

Sigh. 69 British pounds gets you this abomination of a quartz watch. Sigh. Seriously: who buys this junk?



Pineapple Watches: An iPod Nano Watch Without The Music Player

August 19, 2011 . by John Biggs

With a name like Pineapple and a trade dress that looks like an iPod nano with the clip cut off, you can tell the gents behind Pineapple watches aren’t very well-versed on trademark law. But lets, for a moment, pretend it won’t be a problem.



The Frank Vila Cobra: What the Commander would wear

August 10, 2010 . by John Biggs

I don’t even know what to think about this. I saw these things at JCK and Fratello just reminded me of them. They basically look like crazy on the wrist.