Like the dude who never gets rid of the comb-over even after most of the hair on his head is gone, we present the 2010 Rolex line. The Explorer is 39mm! The Submariner is made of Ceramicgasmicite! Seriously, Rolex. This is Basel. Pretend like you actually care.

By John Biggs

John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.

3 thoughts on “The New 2010 Rolexes: Boring, Sidney, Booooring”

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