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Prometheus is a brand that produces nice looking serious dive watches at affordable price points. Through January 31, 2015, they have a pre-order opportunity for their newest dive watch, the Prometheus Poseidon. This is a serious (read overkill) automatic dive watch, water resistant to 3,500 meters with a helium escape valve and several other bells and whistles.

How do you create a brand identity in an industry as large and as old as watchmaking? Many brands have a go-to handset, some rely on logos, and yet others will use styling cues that carry over watch to watch. CT Scuderia is in that last camp, but they go further in their commitment that many others, with every watch in the line a bullhead style (though they do invert it for the Dashboard). The company was nice enough to lend me a second watch for a hands on review, the CT Scuderia Scrambler. The quartz chronograph is well made and pretty unique in the current marketplace.

Kickstarter is full of watch projects where the creators claim that they are trying to do something new, or they couldn’t find the watch they wanted so they made their own… To be honest, however, it is rare that these projects are actually really unique. They may be attractive and a good value, but rarely are they unique. Tempest just posted a project that certainly fits the unique bill though. The Tempest One Forged Carbon Watch is not only an attractive watch and a pretty good value, but it is going to be the envy of all your tech-loving friends.

Divers love their orange watches. Well, at least some of them do, since most divers are offered in a variation with an orange dial. According to Doxa, they were the first to use orange as a way to make the dial more readable in low light situations, way back in 1966 (hey, it is as old as I am). But I don’t have over $2,000 for a dive watch, and with the wide range of watches out there, the Prometheus Piranha makes a strong case for being a great choice under $500.