Thoughts on the replica watch discussion

January 9, 2017 . by Victor Marks

John just posted a video showing how close the quality in fake watches is coming to those of the genuine ones they replicate. I want to respond here. In fact, I’m a little angry. First, let’s get this out of the way: replicas are at once beloved and reviled. They’re beloved because they let someone…



Dear Hopeful Crowd Funded Watchmakers – An Open Letter from a Fan

October 25, 2015 . by Matt Himmelstein

Dear Hopeful Crowd Funded Watchmaker; Allow me to start by saying that I think you are doing something really cool, and that I am a huge fan. This is the first time in history where the power to build, market and sell a watch is not vested in the few, but open to anyone with an idea and a bit of money. I think that a lot of the projects that you come up with are attractive, interesting and offer a great value. Heck, I have backed a couple of projects myself. And to keep from singling anyone out, the crowdfunded projects I show here are the projects that I feel are doing it the right way.



Where Cheaper Watches Come From

January 6, 2012 . by John Biggs

If you’ve ever wondered where the middle- to low-end of the watch world came from, here you go. Most “brand name” watches like Calvin Klein, Burberry, and the like come from Chinese OEMs who, for the most part, run their companies as well or better than Swiss manufacturers. For example, I got this email today…



Hublot Opens South Korean Boutique, I Don’t Care

August 23, 2011 . by John Biggs

Some dude, some lady, and some other dude cut some ribbon. This, sadly, is what amounts to news to most watch companies. Don’t get me wrong: I love Hublot. When/if I’m rich I’ll buy a Big Bang. But look at that: Usain Bolt cutting a ribbon with two other people. That’s not news, that’s some…



Audemars Piguet jumps the shark all the way to the Hamptons

August 21, 2009 . by John Biggs

Man, come on. What the heck is this Audemars Piguet abomination? It’s named after the Montauk Highway on Long Island and is apparently aimed at folks who summer at the Hamptons. But wait a minute: shouldn’t those folks be paying for their house shares and not dumping $20K for one of these limited edition preppy-themed…



Stephen D Time: When guerrilla marketing goes bad.

November 18, 2008 . by John Biggs

I have nothing but respect for competent, innovative marketing tactics. But when marketers fail to their homework and are clumsy with an unconventional approach, I will be first in line to call the ugly baby ugly. Stephen D Time tried a clumsy attempt at guerrilla marketing on Amazon.com. A shill entered into the discussion groups…



Audemars Piguet opens a bucket of WTF with the Royal Oak Offshore Survivor Chrono

November 5, 2008 . by John Biggs

The Royal Oak from Audemars Piguet line, essentially a water resistant line of yachting watches, is famous for being the first steel luxury watch ever made. It’s a beautiful pieces, looks great on men and women, and is potentially affordable used. However, in order to follow Bell & Ross and Zenith into the depths of…