I have always been partial to Swiss made watches. Of course there are so many non-Swiss watches that are great, but I just favor Swiss for my own reasons. So while browsing around for new Swiss brands, I found one with about the most direct name there is. This brand is the Swiss Watch Company. Right now they have one model, which is their Diver model. There are quite a few color options for this model so I chose the orange. I have spent some time with it, and so far so good.

The Dial

This SWC Diver is a three hander with a date window at the three o’clock position. The ceramic bezel and black face are separated by a bright orange chapter ring. That orange chapter ring really make this watch stand out on the wrist. Large hour and minutes hands make visibility excellent, which is what you need in a good dive watch. This watch is powered by a Swiss made Sellita SW200 automatic movement. Can’t go wrong with that. Protecting all of this is a sapphire crystal with anti reflective coating.

The Case

Made from 316L stainless steel and measuring in at 44mm in diameter this is not a small watch. I had no problem wearing this on my 6.5 inch wrist all day long. The case has a screw down crown and screw down case back. Water resistance is a very good 1000ft. With resistance like that you can really use this as a diver.

The Strap

The bracelet on this SWC diver looks fantastic on this watch. There is a three dimensional look to this due to the raised middle section of each link. They use a mix of brushed and polished finishes which I really like. This has a small locking clasp which add a clean smooth look to the bracelet. Only thing is that there is no divers extension. Guess if you need to do some serious diving you could easily put on a divers strap. Not a real big deal.

The Lume

They really go serious with the lume here. The large hour makers are painted with 20 layers of Swiss-made Super-luminova. The glow is very bright and provides excellent low light visibility.

SWC did a good job in creating a well made and useful Swiss made diver. Finishing is great and the build quality is right on. What is really nice about this watch is the price. You can get this Swiss made diver for only $450 USD. That’s excellent price for 1000ft water resistance, ceramic bezel, a Swiss movement, and that it’s Swiss made. If you like what you see go check them out at swcusa.com.

Watch Overview

  • Brand & Model: SWC Diver Orange
  • Price: $450 USD
  • Who we think it might be for: Anyone that wants a great watch at a great price.
  • Would I buy one for myself based on what I’ve seen?: Yes
  • If I could make one design suggestion, it would be: Good the way it is.
  • What spoke to me the most about this watch: The value.

Tech Specs from SWC:

  • Swiss Made
  • SW 200 Swiss Made Automatic Movement with 28800 A/h (4Hz)
  • 26 jewels
  • 316 L solid stainless-steel case
  • 120 step uni-directional divers bezel
  • Ceramic diver bezel ring
  • Oil pressed case back
  • Sapphire crystal
  • 5x Anti reflective coating
  • 30 ATM / 1000 ft water resistant
  • 20 Layers of Swiss Made Super-Luminova for the indexes
  • Solid 3 link 316 l stainless steel bracelet
  • Capsa pins
  • Solid integrated divers buckle


  • Case: 44mm
  • Lug Width: 22mm
  • Band Width: 22mm/20mm
  • Case Thickness: 13.2mm
  • Case 9h3h: 48mm

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