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Is It Pronounced Porsh Or Por-sha?


Either which way, Porsche Designs know how to make a good thing.  And, just in case your taste in cars leans more towards them than Inifiniti, they have got a watch for you.  From what research I’ve done, it appears that the Dashboard watch actually came into being ten years ago, and was inspired by the minimalist instrument cluster present in a 911 (their first watch, the Chronograph I, was created in 1972).  A decade down the road, they thought it was time to refresh the model a bit.

That brings us to this slice of midnight, the P6620 variant (other variants can be seen here).  The pitch-black PVD coating also hearkens back to the past – it was inspired by the color of that very first watch from 1972.  Of course, it’s not all heritage here – Porsche Designs included all sorts of other niceties in line with today’s tastes, including:

  • 44mm titanium case
  • ETA Valjoux 7753 automatic movement with date, chronograph and tachymeter complications
  • Glare-resistant sapphire crystal
  • 100m WR
  • 48 hour power reserve

All of this will run you around six grand – a small price to pay, of course, if you’re already driving around a Porsche.  While I’ll likely not be adding this watch to my collection any time soon, I can certainly admire the easy-to-read face, and understand how the placement of the sub-dials would hearken back to an automotive gauge cluster.

Where the watch really shines for me, however, is with the exhibition caseback.  More precisely, what that clear crystal allows you to see.  While I can’t be certain how much the movement was customized or decorated by Porsche Design, one thing I know they had to have had a hand in was the design of the rotor.  That is unmistakably inspired by the looks of a two-part wheel design.  Though, I have to admit – with as dark as the watch is, overall, I’m surprised to not see any dark pieces (other than the rotor) present in the movement.  Perhaps that’s something they’ll go for in next decade’s redesign?

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