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Swatch Group Cracks Down

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OmegaBlogger pointed out this interesting article on the Swatch group’s efforts to kill fakers.

Speaking to Khaleej Times yesterday Elsa Emch said the Swatch Group is committed to protecting the rights of its customers around the world and it will do whatever possible within its strengths to protect its customers from fake products. ???We will work closely with our local dealers to make sure that there is adequate brand awareness among customers in the region. A number of initiatives will be taken to enhance customer education, while brand awareness in the region will be increased through extensive media campaign and distinctive outlets.???

All the brand awareness in the world won’t stop folks from picking up a $40 Seamaster.

Check it out here.

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