The G-Shock 6900 is a streetwear icon these days and the company is partnering with some cool companies. This latest collaboration, with fashion company Kith, brings some solid styling to this G-Shock workhorse.

From the release:

The Kith for G-SHOCK GM-6900 Rainbow went through over ten rounds of sampling to achieve its unique color gradation, as the brands sought to execute a three-dimensional expression with different colors on the sides to create a watch that would stand alone in the 6900 archives. The watch’s bezel was then paired with a Kith monogram-printed translucent strap to further enhance the iridescent effect.

It’s a standard G-Shock with a beautiful rainbow case finish and will cost $400 when it launches March 22.

By John Biggs

John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.

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