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Casio makes a rainbow connection with Kith

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The G-Shock 6900 is a streetwear icon these days and the company is partnering with some cool companies. This latest collaboration, with fashion company Kith, brings some solid styling to this G-Shock workhorse.

From the release:

The Kith for G-SHOCK GM-6900 Rainbow went through over ten rounds of sampling to achieve its unique color gradation, as the brands sought to execute a three-dimensional expression with different colors on the sides to create a watch that would stand alone in the 6900 archives. The watch’s bezel was then paired with a Kith monogram-printed translucent strap to further enhance the iridescent effect.

It’s a standard G-Shock with a beautiful rainbow case finish and will cost $400 when it launches March 22.

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