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Hubris is an interesting thing in the watch industry. You have to have it, or else you are never going to put out a watch. It takes an ego to try and sell a product that (hopefully) lots of people will wear on a daily basis, especially in an already crowded market. But too much hubris and you come off looking silly. By the response that Elliot Havok Timepieces is having with their Kickstarter launch, they seem to have struck the right chord.

Prometheus is a brand that produces nice looking serious dive watches at affordable price points. Through January 31, 2015, they have a pre-order opportunity for their newest dive watch, the Prometheus Poseidon. This is a serious (read overkill) automatic dive watch, water resistant to 3,500 meters with a helium escape valve and several other bells and whistles.

Astoncain 01How do you set yourself apart from the other watch brands on Kickstarter? There is only so low you can go on price, and the features you offer are all tied to a cost. So then you have design, but there are lots of designs already out there, especially with Bauhaus inspired minimalism. Astoncain decided to go nearly as clean as they could with the design, removing even the branding from the face of their watch, currently up on Kickstarter.

We here at WWR have long been fans of what Benarus has been putting together. Much of the lineup is on the beefier side, as you would expect from a boutique-brand diver. The Moray has been prime evidence of this, having been made available in 47mm and 44mm variants. Now, for those of us looking for something a bit more compact, the Benarus Moray is now available – in the 42mm that we have seen in the past, as well as a 40mm variant.