Warm weather is just around the corner, which means it’s time for brands to hit us with those fresh pops of color. For this exercise this year, Armitron has paired up with celebrity stylist Johny Wujek. I can’t say as I knew who he was before this, but this new “Armitron Loves Johnny” collection has some rather interesting looks in it.
First up, we’ve got a design that’s pretty classic (and recognizable), something we’d more commonly call a Datejust. Here, it’s the Armitron Atlantis, which wraps that familiar look into a 40mm case and some colors that you just don’t run across that frequently, particularly the “chocolate” look. These come in at $115.
Next, we’ve got the $95 Armitron Aura, that looks like someone got creative with their watercolor set and came up with the dial. It’s not for everyone, but I do ratehr like it, particularly the green-hued one. It enlivens what would otherwise be a pretty pedestrian three-hander.
If you’re looking for something that brings a digital display to the mix, the $75 Armitron Flashback is where you’ll want to look. This one is perfect for the smaller wrist (as it measures in at 33mm), and you’ve got a choice of a two-tone dial (split down the middle) or the flashy iridescent case with a clear dial that lets you see the quartz movement at work.
Going a little more classic – but still brought forward with hits of color – we’ve got the $95 Armitron Lunar. Why does it have that name? We couldn’t tell you that, but there’s nary a moonphase or tide indication to be seen. Instead, we’ve got very 80’s neon hues being used on the handsets of these watches, helping them stand out.
Last, but certainly not least, we’ve got the $130 Armitron Trilogy. This is the largest watch of the bunch (45mm) that gives you very classic steel sportswatch looks. Never a bad style, but we’re a little uncertain about that tachymeter scale being included there, since the watch isn’t a chronograph. If you want to check out the full range they’ve put together here, that’s all available directly from Armitron. We’re working on getting a few samples in, so keep your eyes peeled to see that in the near future. armitron.com