We will be among the first to admit that the SevenFriday style can be a bit polarizing. By that, we mean there is no middle ground, either you like the circles-in-a-square theme, or you’ve decided it’s just not for you. They know their design language, and they stick with it. For the arrival of warmer weather, they’ve released the SevenFriday Beach Club.

The SevenFriday Beach Club is actually a two-watch collection that marks the 10-year anniversary for the brand. It’s based on the P-series line that can sometimes be viewed as a bit more industrial, so how to update it for summer? Color is the key here, friends. While the main dial, case, and strap are done in a crisp white, you have accent colors in either blue (the P3C/10) or pink (P3C/12).

Many brands would settle for those colors just showing up on the dial, or maybe in some contrast stitching. SevenFriday upped the ante a bit by putting that accent around the bezel, as well as the whole surround of the case itself. At first, that case looks almost like those see-through sapphire ones, but that’s not the case here. Still, it’s a great way to get more color thrown in there, and help the watch stand out from the crowd.

Both models of the SevenFriday Beach Club are now available for $1,200. And sure, if you need to jump in the sea, the 100m WR rating should keep you relatively safe, just watch out for that leather strap. While it looks like these are sold out at the moment, there are others in the P-Series with their own approaches to color. sevenfriday.com

Tech Specs from SevenFriday

  • Dimensions
    • Case: 47.6x47mm (WxH)
    • Thickness: 15mm
    • Strap: 28 to 24mm
    • Crown diameter: 8mm
  • Movement
    • Automatic MIYOTA 82S7
    • 40 hours power reserve
    • Hour / minute / off-centered second / 24H / visible balance wheel
  • Case Construction
    • Three pieces, bezel, case (incl. animation ring) and case back with screws
    • 10 ATM water resistance
  • Glass: sapphire crystal
  • Case
    • Stainless steel 316L bezel, crown, buckle, case body and case back
    • Bezel grooved line refilled with blue (Pantone 3125C) painting – P3C/10
    • Animation ring laminated layers of acetate white with blue (Pantone 3125C) – P3C/10
    • Bezel grooved line refilled with pink (Pantone 233C) painting – P3C/12
    • Animation ring laminated layers of acetate white with pink (Pantone 233C) – P3C/12
    • Stainless steel polished finishing, inner part of the bezel in sandblasted finishing
    • «7F» signature engraved on the side of the crown, refilled with blue painting
  • Dial
    • 4 layers constructionAll plates contoured with thin chrome frame
    • Opalin white external dial ring. Rhodium diamond-cut inner dial ring with 40 to 60min zone highlighted in blue for the P3C/10 and pink for the P3C/12
    • Opalin white and Rhodium dial with stamped grid pattern. Blue, white printed relief highlights for the P3C/10 and pink, white printed relief highlights for the P3C/12
    • Applied indexes at 12, 4 and 8 hours, refilled with white luminous

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Last Update: June 2, 2022

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