Norrsken by Alf Watch Company makes it bold to be square

The Norrsken watch from Alf Watch Company makes a definite statement. It’s bold, square, and features a few standout design elements that allow it to stand apart from most other crowdfunded watches I’ve seen lately. I wore the Norrsken Watch for the better part of a few weeks, and miss it already.

First Impressions

The box, packaging, and overall presentation of the watch were great. Although it looks substantial in the photos, I was immediately impressed with how substantial it felt. Unlike many other watches in this price category, this one is heavy and solid, without being bulky.

Fit and Finish

I tried the black/black dlc coated model. The black case has a nice matte appearance, and is complimented by a nice black dial. The fluting cuts on the outside perimeter of the case give it a nice distinctive look and feel – however they’re sharp! Seems like a bit of process refinement in polishing out the case before coating it might go a long way here.

Additionally, I was immediately struck by the thick, soft leather strap. It’s actually pretty comfortable, despite the rather aggressive taper from the wide attachment points to the smaller buckle. The one item that gives me a bit of pause, however, is the bright white stitching on the strap – I’d love to see a deep blue stitching, or black matching stitches.

Standout Features

Certainly, the standout feature of this watch is its square, rounded corner shape – it’s unique, bold, and just stylish enough to spruce up any outfit. I was pleasantly surprised by the refinement in the design.

The minimal dial, with sweeping second sub-dial, is reserved and functional, and the antireflective crystal adds that glint of purple reflection that make it look and feel luxurious.

On The Wrist

On the wrist, it wears more snug than you’d think – and lends a solid weight. It’s certainly right there on your wrist, and under a buttoned cuff dress shirt, it’s going to command a bit of space.