Yes, that’s right – there’s some Pimp My Ride levels of recursion going on here. However, if a brand is going to try and reinvent itself – and further separate from the parent it sprang from – then a new book isn’t the worst way to go. The new book? ACCUTRON: From the Space Age to the Digital Age.
We sort of touched on the history involved here when we wrote about the new watch launches earlier this month. However, if you really want to dig into the details? That’s where this book comes into being. You’ve got watch world heavyweights Jack Forster and Aaron Sigmond doing the heavy lifting here, getting into the brand’s history and technology.