Sorry, Hypebeasts, the Moonswatch isn’t going to be sold online
If you've been waiting to pick up a Moonswatch online then you'll probably be disappointed to know that Swatch Group CEO Nick Hayek is going to spoil your plastic watch…
Swatch has Father’s Day covered
Father's Day is coming up in June, and there will be tons of "world's greatest dad" gear getting gifted, we've no doubt. What if you want to mix it up…
What the Moonswatch means
Like Obi-wan grunting on the Millennium Falcon, you may have noticed a great disturbance in the force. That's because Swatch and Omega just launched a the Moonswatch, a series of…
Swatch is Clearly heading to the Olympics
While these two recent Swatch releases aren't necessarily tied to one another, I couldn't miss the opportunity to put that headline in front of you. So, today, we'll have a…
In Review: Swatch x Peanuts
Last month, we brought you word of a new Swatch x Peanuts collection (you can see that here). As I've got a few Peanuts fans in our house, this was…
Introducing: Swatch X Peanuts
Earlier this month, Swatch launched their collaboration with Peanuts - perfect timing, set as it is in the midst of when we start seeing the Peanuts specials airing on TV.…
Introducing: Swatch Big Bold Planets
Hey, you remember the Swatch Big Bold line, right? We reviewed one of the "Jelly" options not that long ago (you can see that here), and the brand has kept…
Just released: Swatch BioCeramic
Swatch is certainly no stranger to playing around with how they use plastics in the manufacture of their watches. They've done quite a bit with plastic and all the colors…
Introducing Swatch x MoMA
We all know Swatch watches - the classic, core line - as those colorful, plastic watches that get the job done (of telling time) while bringing hits of color to…
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3 Lessons Learned While Speed-Dating Watchmakers
I recently returned from a week photographing the annual conference of American Watchmakers-Clockmakers Institute (AWCI). I was there to teach photography and get images of the event that has been…
