It doesn’t feel like it was all that long ago (not even two months) when we were telling you about the SevenFriday PS1/03 (you can read that here). Then again, when you’ve got a proven (and popular) design, iterating things in a smart path to go. While the second version kept things gleaming and polished – like a modern yacht – the SevenFriday PS1/04 looks to go in a much more rustic direction.

The big change for the SevenFriday PS1/04, of course is the presence of brass. Rather than using actual brass (which of course develops it’s own unique patina), SevenFriday has instead opted for brass-toned PVD coatings for their parts. Under the glass, this is a bright brass, while the case and crown have gotten an antiqued finish, to give the appearance of things having weathered under the salty waters.

Frankly, I think developing the case in actual brass or bronze would have been a smart move, as collectors of watches with brass or bronze cases like to play around and force the patina, really making the watch more their own. For those who don’t want to worry about their wrist turning green, however, this approach is decent path to go.

As we saw in the prior release, the SevenFriday PS1/04 only carries a 30m WR rating (good for hand washing, but not swimming) which seems odd for a boating-oriented watch. Then again, a leather strap isn’t something you should swim with anyways. As it looks on their product page, the $1,650 watch is already sold out, but you can sign up to be notified when more are released.

Tech Specs from SevenFriday

    • Case: 47.6x47mm (WxH)
    • Thickness: 14.5mm
    • Strap: 28 to 24mm
    • Crown diameter: 9mm
    • Automatic MIYOTA 82S5
    • 40 hours power reserve
    • Hour / minute / Off-centered small second / Visible balance wheel
    • Three pieces, flat top bezel with large bevel, case (incl. animation ring) and case back with screws
    • 3ATM water resistance
  • GLASS: Sapphire crystal with anti- reflective coating on the inner side
  • CASE:
    • Sandblasted Gun metal PVD case
    • Flat top Antique-brass double PVD bezel, with navy blue bottom ring
    • Animation ring in Antique-brass double PVD
    • Antique brass double PVD crown with engraved «7F» signature on the side
    • Special case back mentioning the Off-series details and carrying a specific NFC chip «anchor» design
  • DIAL:
    • 5 layers construction, 21 applied, skeletonized dial § Navy blue opaline outer plate, Bronze dial ring with luminous filled indexes
    • Bronze «S» plate between 4-5H with second indicator
    • Bottom dial plate in Opaline Navy blue, second plate in Bronze, highlighted with polished Rhodium applied screws
    • Horizontal cut-out pattern on Navy blue top plate. SEVENFRIDAY logo in white relief printing on top of Rhodium and Navy blue arch-shaped applied
  • STRAP:
    • Navy Blue genuine straight-cut and padded calf skin leather strap, with tone on tone stitching
    • Genuine tanned suede leather lining with hot-stamped Sevenfriday markings
    • Watch in connection with the SEVENFRIDAY App, thanks to an NFC chip embedded in the caseback, allowing secured authentication and registration
    • White luminous painting on Hour and Minute hands and on Hour applied indexes from 6 to 3H

ByPatrick Kansa

A big data developer and leader with a penchant for gadgets, books, watches and beverages. You can find my work on WristWatchReview, Knapsack.News, and Slushpile. If you're on Twitter and/or Instagram, you'll find me there as @PatrickWatches.

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