First off – what’s a chevron? Simply put, it’s a v-shaped pattern. You can see it pretty clearly in the dial of the Lomin in this post; you can also read some more about the pattern here. Here, they feel it evokes the pattern your likely to see in a wooden floor in Sweden, and I think they’ve hit the mark in that regard.
Aside from the rather intriguing pattern on the dial, you’ve got a fairly simple three-hander here, with a quartz Miyota 2115 tucked away in the acetate case. Rounding things out, you’ve got a braided leather strap that somewhat follows the pattern established in the the dial.
Now, at an asking price (product page here for blue or yellow) of $190 (plus $25 for shipping), this is definitely on the higher end for a quartz piece – likely a victim of current currency conversions from the Swedish Krona. I really like the acetate case (very light weight on the wrist), as well as the intriguing pattern on the dial; I just wouldn’t call this an impulse buy. If you are a fan of Swedish design and/or intricate wood flooring patterns, this could very well be the watch for you.