Long famous for their skull and radar watches, Bell and Ross is expanding into something a bit more aeronautical. Their latest creation is the Bell & Ross BR 03 Gyrocompass Watch, a watch that features a representation of an airplane compass complete with a big, bold plane on the dial.

Don’t be fooled, however: this isn’t a real gyrocompass. It’s just supposed to look really cool.

This guiding element on the dashboard is essential: at a single glance, the representation of an aircraft in the sky tells pilots their direction of travel, allowing the position to be realigned on a magnetic compass if necessary. By getting closer to the feeling on board a cockpit, Bell & Ross is staying on course. the Gyrocompass, a visually simple yet technically complex system, with a mechanism that transfers the position of the plane in flight into a vertical graphic representation on the dial.

The BR 03 GYROCOMPASS does not feature a gyrocompass, but a watch movement with proven reliability: the BR-CAL.302 self-winding calibre. Beating at a frequency of 28,800 vph (4Hz), it has a 54-hour power reserve.


Is it kind of goofy? Yes. Does it work well with Bell & Ross’ brand? Absolutely. I’m sure someone out there wants the Bell & Ross BR 03 Gyrocompass watch and it’s great that the company is coming back to its aeronautical roots. As a friend said, “At least it’s not a Bitcoin logo.”

You’ll spend $4,500 on this little beastie, fair for a watch of this unique caliber.

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About the Author / Author Expertise & Authority

John Biggs: I live in Brooklyn, NY and write about technology, security, gadgets, gear, wristwatches, and the Internet. After spending four years as an IT programmer, I switched gears and became a full-time journalist. My work has appeared in the New York Times, Laptop, PC Upgrade, Gizmodo, Men’s Health, InSync, Popular Science, and I’ve written a book called Marie Antoinette’s Watch about the most famous and mysterious watch ever made. I am the former East Coast Editor of TechCrunch.com.

ByJohn Biggs

John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.

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