It is the penultimate Saturday of 2014, so it is out next to last 2014 edition of Watching the Web, where Patrick or I get to point you towards interesting…
How do you create a brand identity in an industry as large and as old as watchmaking? Many brands have a go-to handset, some rely on logos, and yet others will use styling cues that carry over watch to watch. CT Scuderia is in that last camp, but they go further in their commitment that many others, with every watch in the line a bullhead style (though they do invert it for the Dashboard). The company was nice enough to lend me a second watch for a hands on review, the CT Scuderia Scrambler. The quartz chronograph is well made and pretty unique in the current marketplace.
Astoncain 01How do you set yourself apart from the other watch brands on Kickstarter? There is only so low you can go on price, and the features you offer are all tied to a cost. So then you have design, but there are lots of designs already out there, especially with Bauhaus inspired minimalism. Astoncain decided to go nearly as clean as they could with the design, removing even the branding from the face of their watch, currently up on Kickstarter.
Kickstarter is full of watch projects where the creators claim that they are trying to do something new, or they couldn’t find the watch they wanted so they made their own… To be honest, however, it is rare that these projects are actually really unique. They may be attractive and a good value, but rarely are they unique. Tempest just posted a project that certainly fits the unique bill though. The Tempest One Forged Carbon Watch is not only an attractive watch and a pretty good value, but it is going to be the envy of all your tech-loving friends.
The NCC-1701 is an officially licensed Star Trek Watch – and a great one at that.
I really like GMT complications. Today, we have it in a dive watch, the Mühle-Glashütte Seebataillon GMT.
Happy Thanksgiving to you from the crew here at WWR.
Hello, true believers! As service to you all I’ll be posting a few nice watches that I like for the holidays. First up: Five Under $500, meaning all of these…