Why Swatch’s focus on hypebeasts will fail
Gen Z! Millenials! Everybody wants to sell to them! They're the future of investment, commerce, travel, and hospitality. Every dive bar needs to sell Aperol Spritzes now! Every hotel has…
Gen Z! Millenials! Everybody wants to sell to them! They're the future of investment, commerce, travel, and hospitality. Every dive bar needs to sell Aperol Spritzes now! Every hotel has…
Swatch, the Swiss watchmaker, known for its vibrant and playful designs, is revisiting its roots from the 1980s. The brand is set to launch the "What If?" collection in 2023,…
Father's Day is coming up in June, and there will be tons of "world's greatest dad" gear getting gifted, we've no doubt. What if you want to mix it up…
Credit: Omega / Swatch Today's the day! Fans around the world are waiting in line right now to buy the recently announced Omega X MoonSwatch, a $260 "homage" to the…
Enjoy the mission, the watch says on the back. In a surprise move, Omega and Swatch are partnering, releasing a Speedmaster that costs $260 USD. This is crazy. How did…
Like Obi-wan grunting on the Millennium Falcon, you may have noticed a great disturbance in the force. That's because Swatch and Omega just launched a the Moonswatch, a series of…
While these two recent Swatch releases aren't necessarily tied to one another, I couldn't miss the opportunity to put that headline in front of you. So, today, we'll have a…
Last month, we brought you word of a new Swatch x Peanuts collection (you can see that here). As I've got a few Peanuts fans in our house, this was…
Earlier this month, Swatch launched their collaboration with Peanuts - perfect timing, set as it is in the midst of when we start seeing the Peanuts specials airing on TV.…
Hey, you remember the Swatch Big Bold line, right? We reviewed one of the "Jelly" options not that long ago (you can see that here), and the brand has kept…