Why Swatch’s focus on hypebeasts will fail
Gen Z! Millenials! Everybody wants to sell to them! They're the future of investment, commerce, travel, and hospitality. Every dive bar needs to sell Aperol Spritzes now! Every hotel has…
Swatch reimagines 80s designs with “What If?” collection
Swatch, the Swiss watchmaker, known for its vibrant and playful designs, is revisiting its roots from the 1980s. The brand is set to launch the "What If?" collection in 2023,…
Swatch has Father’s Day covered
Father's Day is coming up in June, and there will be tons of "world's greatest dad" gear getting gifted, we've no doubt. What if you want to mix it up…
The Hype Is Real: Fans Already Lining Up Worldwide to Buy Omega x Swatch MoonSwatch
Credit: Omega / Swatch Today's the day! Fans around the world are waiting in line right now to buy the recently announced Omega X MoonSwatch, a $260 "homage" to the…
Is there life on Mars? Omega x Swatch are going to take us there
Enjoy the mission, the watch says on the back. In a surprise move, Omega and Swatch are partnering, releasing a Speedmaster that costs $260 USD. This is crazy. How did…
What the Moonswatch means
Like Obi-wan grunting on the Millennium Falcon, you may have noticed a great disturbance in the force. That's because Swatch and Omega just launched a the Moonswatch, a series of…
Swatch is Clearly heading to the Olympics
While these two recent Swatch releases aren't necessarily tied to one another, I couldn't miss the opportunity to put that headline in front of you. So, today, we'll have a…
In Review: Swatch x Peanuts
Last month, we brought you word of a new Swatch x Peanuts collection (you can see that here). As I've got a few Peanuts fans in our house, this was…
Introducing: Swatch X Peanuts
Earlier this month, Swatch launched their collaboration with Peanuts - perfect timing, set as it is in the midst of when we start seeing the Peanuts specials airing on TV.…
Introducing: Swatch Big Bold Planets
Hey, you remember the Swatch Big Bold line, right? We reviewed one of the "Jelly" options not that long ago (you can see that here), and the brand has kept…
