In this episode of Behind the Dial we talk about the history of dive watches, the provenance…
Swatch X Blancpain teased the Ocean of Storms a few days ago with advertisements online and in…
Swatch is celebrating the Year of the Dragon with a vibrant, colorful collection of five new watches….
The Swatch Group is taining a generation of hungry little lads to stand in line, give the stores a rush of new blood, and then abandon them as soon as the latest Breguet x Swatch collab is sold out.
Father’s Day is coming up in June, and there will be tons of “world’s greatest dad” gear…
Today’s the day! Fans around the world are waiting in line right now to buy the recently…
Enjoy the mission, the watch says on the back. In a surprise move, Omega and Swatch are…
Like Obi-wan grunting on the Millennium Falcon, you may have noticed a great disturbance in the force….
While these two recent Swatch releases aren’t necessarily tied to one another, I couldn’t miss the opportunity…
Last month, we brought you word of a new Swatch x Peanuts collection (you can see that…
