Swatch

While I know that Swatch - as a corporation - encompasses a wide variety of brands and watch styles, when I actually hear "Swatch", it calls to mind brightly-colored, plastic-encased…

Swatch is certainly no stranger to playing around with how they use plastics in the manufacture of their watches. They've done quite a bit with plastic and all the colors…

We all know Swatch watches - the classic, core line - as those colorful, plastic watches that get the job done (of telling time) while bringing hits of color to…

Ok. You have six days until Christmas and you need to get something for the watch lover in your life. Let's do this. Let's start with three very simple choices.…

I recently returned from a week photographing the annual conference of American Watchmakers-Clockmakers Institute (AWCI). I was there to teach photography and get images of the event that has been…

Back in 2001 when I was a computer consultant fixing Y2K bugs in Poland I had a layover in Zurich. I wandered through the airport marveling at all the things…

When it comes to the Swatch brand, most of our mind share has been focused on their quite clever Sistem51. They do, of course, have quite a few other watches…

Welcome back to our weekly installment, Watching the Web, where we have a quick look at some interesting watches and articles that have popped up over the last week (or…

Welcome back to our weekly installment, Watching the Web, where we have a quick look at some interesting watches and articles that have popped up over the last week, as…

Welcome back to our weekly installment, Watching the Web, where we have a quick look at some interesting watches and articles that have popped up over the last week, as…