Home Watch Types Fun There are custom watches, and then there’s Kustom Watches

There are custom watches, and then there’s Kustom Watches


Sometimes when we look at a watch line, we see elements from one that we’d like to see in another one – say, putting one dial into a different case and bezel configuration. With the Kustom Watch, that’s precisely what you’ll be able to do.

More than just a simple strap or bezel change, they’ve got a system worked out where you can change out the outer case as well (leaving the crystal, dial, and movement nicely sealed up in an inner case. That means, for the Kustom Watch, you’ll get to have your choice of:

  • Bezel
    • 316L stainless steel; sunray finish
    • Colors: Silver, Black, Rose Gold
    • $30 each
  • Case
    • 316L stainless steel
    • Colors: Silver, Black, Rose Gold
    • $45 each
  • Dial
    • Black or white; matte finish
    • Stainless steel
    • Finish: polished, brushed
    • Colors: Silver, Black, Rose Gold
    • Movement: Miyota Japanese Quartz
    • WR: 100m
    • $120 each
  • Strap
    • Black Italian leather: $50 (buckle in silver, black, or rose gold)
    • Matte black nylon: $30 (buckle in silver, black, or rose gold)
    • Stainless Steel Bracelet
      • Colors: Silver ($100), Black ($110), Rose Gold ($120)

So, yeah, you have more than a few options here. What’s not called out in those dial configurations up there is what the dial actually looks like. These are basically homage dials, and you’ll have your choice of a Submariner-inspired layout, or a Yacht-Master II look. Albeit, at much more affordable prices than what the crown offers.

To build up the basic watch, you’ll be putting $195 down for the case, bezel, and movement puck. Then, depending on the strap or bracelet option, you’ll tack on between $30 and $120 dollars. Of course, if you’re playing with a watch like this, you’ll probably be picking up some additional bits to swap around, right? So, plan your budget accordingly.

Unlike many watch projects these days, the Kustom Watches are not going to be headed to Kickstarter. Instead, they’ll be sold directly via their website and (eventually) in retail partner locations. It’s an interesting concept, and hopefully things are engineered to hold together over time as you swap stuff in and out. The project is scheduled to launch this month (October), so you can head to their site and check out the details (or get signed up for their list should things be delayed). kustomwatches.com

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