Scorpion is Now Serket

September 8, 2007 . by John Biggs

Scorpion, makers of the Reef Diver, is now called Serket. Why? Who knows, but I think the name is much cooler. In Egyptian mythology a Serket was originally the deification of the scorpion. With our new name and new website, we are unveiling our next model, The Serket Reef Diver 2.0. Roar! Product Page

WatchLuxus: Your Watch Database

September 6, 2007 . by John Biggs

Just talked to Yizhi at, our latest advertiser and a man with a mission. We did a quick Q&A over email and here’s what I got. Me: Tell me about Yizhi: is designed to become the ultimate destination for people interested in anything connected with the quality watch market. The website offers…

IWI Watches: Big and Beefy

September 4, 2007 . by John Biggs

From merry olde Englande comes this charming 12 o’clock crown aviator. Really nice styling. They even have some normal looking models, but for some reason I’m drawn to this. IWI Watches: Better Because It’s British [CG]

Hublot Buys Virtual Island

September 3, 2007 . by John Biggs

And you thought the Big Bang could only create all matter in a split second of cosmic energy. Hublot is now building a crazy island in Second Life to show off its watches and will even offer some sort of online sales. Hublot – the Swiss luxury watchmaker – today revealed that it is to…