Well, not their watches, really (though who know what their skunkworks has in progress). No, what’s gotten the upgrade is their website. While normally this is not something we’d talk about, in light of the news yesterday from Zenith, I thought it would be worth mentioning.
Watch brands have been slower to embrace the digital future. The independent brands have dove into it, but the more established ones can sometimes make their websites feel like an afterthought. Christopher Ward, though, they’re putting the focus into improving their site. What does that get for you, the consumer? Here are some of the higlights:
- Taking customer feedback on board, the NEW website from Christopher Ward offers an intuitive and enjoyable experience that?s incredibly easy to navigate
- Featuring artificial intelligence and video integration personalized to each customer?s experience
- More than just an online store, the new site offers a wealth of editorial content thanks to the digitalisation of Loupe ? the brand?s in-house magazine???
- Seamless experience across mobile, desktop, and tablet?
In short, it’s a modern site. As to whether or not it’s easier to use is in the eye of the beholder. For me, it definitely feels like a modern refresh, and I like that they’ve included their magazine (Loupe) as another digital component in here. If you’ve not visited them in a while, why not give the new site a look: christoperward.com
Thank you for reading this WristWatchReview post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
WristWatchReview is one of the few remaining truly independent watch news outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent watch sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis. We don't play the games the other sites play and we've paid for it when it comes to ad revenue.
We would love for you to support us on Patreon and every little bit helps. Thank you.
–The WWR Team