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“These are not the droids you’re looking for:” Longines uses the power of suggestion

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From a Longines email I just got. Seems like a logical progression of events. But WHEN do you buy the watch?

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2 COMMENTS

  1. John,
    Actually it is pretty simple. First thing you do each day when you leave the house is stroll over to the absolute nearest Longines dealer, no matter where it is. When there, you must mechanically purchase the first Longines watch you see. NO EXCEPTIONS. Always pay the full retail price (with a 10% tip to the sales person). Repeat this practice each day until your personal finances got the way of Lehman Brothers.
    All that must have been on another orange Post-It that didn’t make it on the page.

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