So here’s what’s up: I don’t know if WWR can last through 2016. I’ve been paying my guys out of pocket and managing the servers for about 5 years now and it’s nearing the end of feasibility for me. But things don’t have to end that way.

You’ll notice that Ariel and I don’t do the Hourtime Podcast much anymore. It’s not because we didn’t love doing it. It’s because our day jobs got in the way and we never monetized the podcast. We should have, but monetizing it would prevent us from saying what we felt.

I don’t want to be in the pockets of big watchmaking. Heck, big watchmaking is about to go down the tubes. Big advertisers like Swatch Group and LVMH don’t care about us and I saw firsthand all the trouble Ariel went through just to get them to notice him. To be clear he made ABlogToWatch his job. WWR is a labor of love.

Please visit our Patreon page to help out. It means a lot and I don’t want to have to shut this down. If we can hit $500 a month we can pay all of our costs – that’s right, we are that lean. I’ll send a signed copy of my book to folks who pledge $9.99 or more and I’ll give you a hug if I meet you in person. Sound good? Good.

By John Biggs

John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.

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