How, you might ask? Well, it’s due in part to their commitment to the cause, and by leveraging their use of the #Tide ocean plastic material in their products. To date, they’ve donated over £200,000 to the Blue Marine Foundation, and with every sale of their #tide straps they’ll be donating another £5. So, hey, pick up a new strap and help the oceans clean themselves, not a bad combo.

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