Home Brands Sjoo Sandstrom Introducing: Sjöö Sandström Royal Steel Classic Diamond

Introducing: Sjöö Sandström Royal Steel Classic Diamond

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Every year, Swedish brand Sjöö Sandström releases a novelty for the year. For 2020, it was a brown-dialed version of their Royal Steel Classic. While this more recent release isn’t “officially” the limited model for the year, it’s a twist of an existing line, so I think it sort of fits – the Sjöö Sandström Royal Steel Classic Diamond.

To be clear, the Sjöö Sandström Royal Steel Classic Diamond starts life as their 36mm Royal Steel Classic watch, aimed at those with smaller wrists. The big change here, of course, is the swapping in of a diamond-set bezel, complete with 58 diamonds all set to capture the light and reflect it back out. In terms of the dial design, I actually prefer this 36mm version to that of the 41mm, as it’s got the indices and date window outline that my Royal Steel World Timer has, and it’s just a better look (or at least, one I prefer).

The diamond bezel is the big changeup here, of course – and it’s one that bumps the pricing up, as well as changing the look of the watch. Here, with all those diamonds, you’ll be looking at a sticker of around $6,500, which is more than a small premium from the base model (which is about $2,350). But, diamonds cost what they cost, right? Also worth noting, is the fact that if you’ve already got the 36mm watch, you could also buy the bezel separately and have it installed. Not something I’ve seen other brands offering, and it’s a neat way to refresh your watch if you want a bit more sparkle. sjoosandstrom.se

Tech Specs from Sjöö Sandström

  • Case: Stainless steel, 36mm
  • Case Back: Exhibition case back with sapphire crystal; individually numbered
  • Glass: scratch-resistant sapphire crystal with anti-reflective coating
  • Dial and hands: Dial with white super luminova index marks and hands with super luminova
  • Dial: Champagne, Rose, White MOP, Black, and Blue
  • Bezel: Diamond bezel 1.4mm full cut, 58 pcs VS1, 0.9ct
  • Bracelet: steel bracelet
  • Water Resistance: 10 ATM (100 meters)
  • Movement: SSG15 Automatic, Swiss Made
  • RRP: 55.600 SEK (~$6,500)

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