I did this interview a few weeks back but I thought it might be nice to post here. It’s with Pierre-Nicolas
Hurstel, the founder of the company. The company itself creates digital certificates of ownership for luxury items. These certificates are blockchain-based and are completely disconnected from the human that owns them, which means you get service for a secondhand watch easily and quickly, figure out the provenance of a piece, and even get discounts and messages from the company for owning the watch.
It’s not quite mainstream yet but it’s a fascinating move towards a blockchain-based custody system that ensures that your watch is exactly what it says it is.