I did this interview a few weeks back but I thought it might be nice to post here. It’s with Pierre-Nicolas 
, the founder of the company. The company itself creates digital certificates of ownership for luxury items. These certificates are blockchain-based and are completely disconnected from the human that owns them, which means you get service for a secondhand watch easily and quickly, figure out the provenance of a piece, and even get discounts and messages from the company for owning the watch.

It’s not quite mainstream yet but it’s a fascinating move towards a blockchain-based custody system that ensures that your watch is exactly what it says it is.

ByJohn Biggs

John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.

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