Home Brands Tag Heuer TAG decides its chronos don’t have to be square to be hip

TAG decides its chronos don’t have to be square to be hip


1860 was the year that Edouard Heuer founded his watchmaking shop in the mountains of Switzerland, and today that number has an added significance. 

TAG Heuer has announced two limited edition pieces as part of the ongoing celebration of the brand?s 160th anniversary. Available in blue and white dial versions, these 44mm watches are the first special editions of the TAG Heuer Carrera Sport Chronograph that was introduced earlier this year, and will be available in blue and white dial versions. Each version will be limited to 1860 pieces each, which we think has a nice ring to it.

From TAG Heuer:

The TAG Heuer Carrera Sport Chronograph 160 Years Special Edition was inspired by the classic Heuer ?Dato 45?, which in 1965 was notably the first Heuer wrist chronograph ever to feature a turning date disc. Like its famous ancestor, this special TAG Heuer Carrera Sport Chronograph has its date window positioned at 12 o?clock on the dial.

Catherine Eberl?-Devaux, TAG Heuer?s Heritage Director, says, ?It was fascinating ? truly a privilege ? to have a chance to look at all of the outstanding Carrera models when we were creating our anniversary selection. The choice of the 3147N ? the in-house reference for the Carrera ?Dato 45? ? was a bold one because it challenged our design team to create a clean, legible chronograph dial with a date window in an unusual position. They updated and upgraded a true icon, rising to the occasion brilliantly.?

We?re inclined to agree with Eberl?-Devaux, and not just because we were already keen on this year?s Carrera Sport Chronograph. The red-on-white date, located at the 12 o?clock (the date is located at the 6 o?clock on the standard edition), gives the whole piece an extra pop that is particularly striking on the white dial version. That striking contrast is perhaps why we?d give the nod to the white dial version, which just might be our favorite of TAG?s Sport Chronographs released this year.

Look for them beginning in November for $5,950.

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