I have nothing but respect for competent, innovative marketing tactics. But when marketers fail to their homework and are clumsy with an unconventional approach, I will be first in line to call the ugly baby ugly.

Stephen D Time tried a clumsy attempt at guerrilla marketing on Amazon.com. A shill entered into the discussion groups spouting the merits of Stephen D watches in a forum inhabited by a number of watch nerds, including yours truly. Rather than rant and flame, I tried to be open and look at the merits of the watch.
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A pet peeve of mine – using the words accuracy and precision incorrectly, and failing to make a distinction between the two.

Accuracy;
“degree of conformity of a measure to a standard or a true value”
accuracy. (2008). In Merriam-Webster Online Dictionary.
Retrieved October 6, 2008, from http://www.merriam-webster.com/dictionary/accuracy

Precision;
“the degree of refinement with which an operation is performed or a measurement stated”
precision. (2008). In Merriam-Webster Online Dictionary.
Retrieved October 6, 2008, from http://www.merriam-webster.com/dictionary/precision

In watches, accuracy is how well the watch keeps time and reflects the time according to an accepted standard. That is to say, how many seconds the watch gains or loses in a given period and how close it is to the Observatory clock. A Movado with no markings may be as accurate as an Omega with a similar movement, if they gain or lose time similarly (so many seconds a week, for example) and are set correctly.
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